Environmental education is essential to stem current dramatic biodiversity loss, and childhood is considered as the key period for developing awareness and positive attitudes toward nature. Children are strongly influenced by the media, notably the internet, about biodiversity and conservation issues. However, most media focus on a few iconic, appealing, and usually exotic species.
In addition, virtual activities are replacing field experiences. This situation may curb children knowledge and concerns about local biodiversity.
Focusing their analyses on local versus exotic species, researchers examined the level of knowledge and the level of diversity of the animals that French schoolchildren are willing to protect, and whether these perceptions are mainly guided by information available in the internet.
For that, they collected and compared two complementary data sets: 1) a questionnaire was administered to schoolchildren to assess their knowledge and consideration to protect animals, 2) an internet content analysis (i.e. Google searching sessions using keywords) was performed to assess which animals are the most often represented.
Their results suggest that the knowledge of children and their consideration to protect animal are mainly limited to internet contents, represented by a few exotic and charismatic species. The identification rate of local animals by schoolchildren was meager, suggesting a worrying disconnection from their local environment. Schoolchildren were more prone to protect “virtual” (unseen, exotic) rather than local animal species.
Their results reinforce the message that environmental education must also focus on outdoor activities to develop conservation consciousness and concerns about local biodiversity.
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Ballouard J-M, Brischoux F, Bonnet X, 2011 Children Prioritize Virtual Exotic Biodiversity over Local Biodiversity. PLoS ONE 6(8): e23152. doi:10.1371/journal.pone.0023152