In a technique for producing ideas webb offers what he characterizes as a simple five step formula anyone can use to be more creative in business and in life although the process itself is indeed simple completing it to achieve the given results is a wholly different matter webbs focus is on the process by which to generate ideas. In the foreword to james webb youngs book a technique for producing ideas keith reinhard asks how can a book first published in the 1940s be important to todays creative people on the cutting edge the answer lies in the question that inspired webbs book how do you get ideas webb argues that the production of ideas is a process just like the production of cars. Learn from a technique for producing ideas written by james young hi this is mike negami lean sigma black belt in the last video we used the 5 how analysis to list up necessary functions from the new process. Years later upon reissuing a technique for producing ideas young recounted the many letters he had gotten from poets painters engineers scientists and even one writer of legal briefs who had found his technique empowering and helpful but whats perhaps most interesting is the following note he made to the postscript of a reprint
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