Healthcare marketing as mentioned above is unique and practitioners in modern times are competing with a wide range of practices along with medical and health websites for self diagnosers this means their digital healthcare marketing strategies are more important than ever lets take a look at some of the common challenges healthcare marketers face and how these challenges can be . Problems and cases in health care marketing instructor manual new york mcgraw hill irwin 2005 find it at harvard about the authors john t gourville marketing more publications john a quelch more publications v kasturi rangan marketing more publications more from the authors 2020 faculty research nonprofit boards it is time to lift your gaze and see the system . Problems and cases in health care marketing by john t gourville john a quelch v kasturi rangan unknown edition problems and cases in healthcare marketing january 8 2004 edition open library. Healthcare marketing challenges often put a barrier between organizations and the creation of successful marketing campaigns on rapidly changing communication mediums automated marketing can help your healthcare practice save time and effectively reach patients but first you must understand some common roadblocks and challenges