The psychology of attitude change and social influence paperback feb 1 1991 by philip g zimbardo author michael r leippe author 48 out of 5 stars 4 ratings see all formats and editions. Psychology of attitude change and social influence zimbardo philip g leippe michael r 9780877228523 books amazonca. The result is a book that covers all the major social influence topics including persuasion compliance conformity obedience dissonance and self attribution conditioning and social learning attitude behavior relations attitude involvement prejudice nonverbal communication and even subliminal influence. This text part of the mcgraw hill series in social psychology is for the student with no prior background in social psychology written by philip zimbardo and michael leippe outstanding researchers in the field the text covers the relationships existing between social influence attitude change and human behavior. Attitude change from the continuity of recipients judgments across public and private settings in public settings recipients believe that the source of the appeal or members of their experimental group have surveillance over their responses whereas in private settings recipients believe that these others are unaware of their judgments supposedly attitudes that maintain across public